For any businessman or marketer, reading and learning should be one of the prime to-do goals.
Few of the prominent CEOs spend at least 60% of their time reading books.
Warren Buffett reads at least 500 pages a day.
Mark Cuban reads three hours a day.
Bill Gates reads 50 books a year!
Tony Robbins says, “I took a speed-reading course and read 700 books in seven years—all on psychology, physiology, anything that could make a difference in life.”
We can observe that one of the secret of success of the great leaders is the knowledge they gain. The most prominent medium being reading.
Amazon also has a Kindle for this purpose.
DI lists here a few of the top marketing books which are a must read!
Digital Marketing for Dummies
By Ryan Deiss and Russ Hennesberry, 2017
Don’t Make Me Think Revisited: A Common Sense Approach to Web Usability
By Steve Krug
Google Adwords for Beginners: A Do-It-Yourself Guide to PPC Advertising
By Cory Rabazinsky, 2015
Introduction to Programmatic Advertising
By Dominik Kosorin, 2016
Blogging: A Practical Guide to Plan Your Blog: Start Your Profitable Home-Based Business with a Successful Blog
By Jo and Dale Reardon, 2015
Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing
By Ian Brodle , 2013
Social Media Marketing All-In-One for Dummies
By Jan Zimmerman and Deborah Ng, 2017
The Webinar Way: The Single Most Effective Way to Promote Your Services, Drive Leads & Sell a Ton of Product
By Sherri Rose, 2012
Made to Stick – Why Some Ideas Survive and Others Die
by Chip and Dan Heath
Non-Obvious: How to Think Different, Curate Ideas & Predict The Future
by Rohit Bhargava
Permission Marketing: Turning Strangers into Friends and Friends into Customers
by Seth Godin
Experiences The 7th Era of Marketing
by Robert Rose and Carla Johnson
Youtility: Why Your Marketing Should be About Help and Not Hype
By Jay Baer