How to start a career in Digital Marketing

“Success is how high you bounce when you hit bottom.” (General George Patton) I just graduated from my computer science domain in late 1990s and that was when you are confident you are in the right career path and why not, you did not struggle for a job, no cutoffs and no experience requirement. The […]

Why Digital Marketing certificate mightier than a university degree?

“Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.“ – Maimonides I would keep wondering about what to guide my young nephews and nieces whenever they come to me for career guidance.Obviously, I would not give them a vague suggestion whatever […]

Top 13 Digital Marketing books you must read now

For any businessman or marketer, reading and learning should be one of the prime to-do goals.Few of the prominent CEOs spend at least 60% of their time reading books.Warren Buffett reads at least 500 pages a day.Mark Cuban reads three hours a day.Bill Gates reads 50 books a year!Tony Robbins says, “I took a speed-reading […]

What is Social Media Marketing

To understand social media marketing or SMM, we need to first peek into what is digital marketing.In a simple sense, SMM is marketing with digital media supported by the Internet .TV, Newspapers, Radio are non-digital Mediaș whereas Website, social services like YouTube, Instagram, Facebook are digital media.Social Media Marketing is the use of social media […]